The world of women’s sports is undergoing a significant transformation, highlighted recently by tennis icon Serena Williams’ investment in the Women’s National Basketball Association’s (WNBA) newest addition, the Toronto Tempo. This franchise, marking the league’s inaugural expansion into Canada, is poised to take the court in the upcoming 2026 season. Williams’ decision to invest in women’s basketball is more than just a financial move; it represents her commitment to elevating women athletes and creating a legacy that resonates far beyond the basketball court.
In her statement regarding the investment, Williams emphasized her belief in women’s sports as an incredible investment opportunity, showcasing her understanding of the potential growth and visibility for female athletes. Her partnership with Larry Tanenbaum, the existing owner and chairman of Kilmer Sports Ventures, is indicative of a broader strategy to foster an environment where women can thrive in competitive sports. By participating actively in the aesthetic aspects of the team, such as jersey designs and merchandise collaborations, Williams aims to ensure that the brand resonates with its fanbase and reflects the empowering vision that she stands for.
Teresa Resch, president of the Tempo Basketball Club, praised Williams, stating her unparalleled status not just as an athlete but as a champion who will undoubtedly influence the team and the entire country. Such endorsements from established figures within the sports industry reinforce the notion that Williams’ involvement is a game-changer. Her presence could attract significant media attention and sponsorship opportunities, ultimately bringing a spotlight to women’s basketball in Canada.
Since waving goodbye to her illustrious tennis career in August 2022—having clinched 23 Grand Slam singles titles—Williams has been on an entrepreneurial journey, strategically investing in various sports leagues with a clear focus on empowering women. In addition to her stake in the Tempo, she is also a minority owner of Angel City FC in the National Women’s Soccer League and the Miami Dolphins in the NFL, alongside her involvement with TGL’s Los Angeles Golf Club. Each of these investments reflects her intention to contribute actively to sports that champion female athletes, reinforcing the need for visibility, equity, and support in women’s sports.
As the deal for Williams’ ownership stake awaits final approval, the anticipation surrounding the Toronto Tempo continues to build. Serena Williams is not merely stepping into a new role; she is paving the way for future generations of women athletes who aspire to break barriers. By leveraging her influence and resources, she is proving that sports aren’t just about competition but also about community, empowerment, and equal opportunity. In a landscape that often relegates female athletes to the sidelines, Williams’ actions signal a promising shift toward broader support and recognition of women’s sports.